Smart Girls Don't Just Go Viral, They Go the Distance

4AM Skin's Sabrina Sade and Jade Beguelin on Clean Sheets, a $4M raise, 1,800 Target doors, and the five-year build the internet is about to call an overnight success.

The spring I moved to New York, a girl I may or may not still be friends with was blowing up my phone with a Partiful for a skincare brand’s launch party. But this one wasn’t squeezed into a 6 to 8pm slot at a Soho boutique like the rest of them. The company was already in Vogue, the party was at a nightclub, and the brand was 4AM Skin.

I didn’t go. At t…