Hello stars,
What a treat to see so many of you tune into my live this morning! Anyone who couldn’t make it, catch the recording here and on my YouTube.
My biggest pet peeve with building “personal brands” is that most people compare themselves to the wrong person.
You’ve been holding yourself to some invisible content standard: a podcast a week, a YouTube a week, three TikToks a day, two Instagram posts, a LinkedIn. I did this too, when I had maybe four hours a week to actually spend on content. It’s a setup for shame!
When you create a content strategy without a vision, goals, or capacity constraints, you will BURN OUT and resent it. But then you’ll miss out on the good parts, too!
SCALE is the framework I use to help busy professionals, founders, and creatives get clear on what they want to do and what they CAN do to show up online without getting a second personal job. Here’s the refresher, catch the live or the YouTube for the full breakdown:
Skills — what you’re actually good at. Mine is live, workshops, writing. Not short-form trends, so I stopped forcing them.
Capacity — your real hours in a bad week and a good week. Set an honest floor and ceiling so falling off doesn’t spiral into quitting.
Affinities — what you genuinely like making and watching. Everyone can tell when you’re posting out of obligation. Nobody cares. You’re more interesting than that.
Lifestyle — what your days actually hold. A doctor in the office all day has to batch. A freelancer can film anytime. Build content into your life, don’t bolt it on.
Energy — the way you show up. Teacher, curator, operator with receipts. Stop comparing yourself to the metrics of a niche that was never yours.
A dermatologist and a B2B founder should not have the same content plan. One posts once a week, one posts fifty times. SCALE is what makes it yours!
But none of it works without the step WAY TOO MANY people skip: a vision.
Where are you on a random Tuesday three years from now? What are you doing, who are you talking to, how are you making money? Get specific. If you don’t know why you’re building this or who it’s for, you won’t stick with it.
Creator Essentials is the program for moving through all of this with support, frameworks, and other women doing it just like you. We start Tuesday and there’s still room to join!
The opportunities don’t come until the clarity does. Believe me, I’ve been there!
xx
Alexis
Thank you Dr. Alysia Lillian, MD, MPH, Angelica Councilman, Jessica Onne, bre, Karen Manga, and many others for tuning into my live video! Join me for my next live video in the app.
