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5 Steps To Turning Your Expertise Into Career Leverage
How founders, professionals, and creatives can build a personal brand that creates opportunities (without becoming a full-time influencer)
Jul 26
•
Alexis Barber
39
3
4
1:00:48
would younger you be obsessed with your life?
i have an mba and 11 income streams, spend the week with me <3
Jul 24
•
Alexis Barber
21
1
the smart girl's career crisis
my most impressive friends are panicking, and the way out is an asset you can build yourself. (oh, and PEOPLE wrote about me this week)
Jul 22
•
Alexis Barber
43
6
3
Crying at the Ritz Paris
A man told me I didn't have what it takes. The seven shifts that made his opinion irrelevant.
Jul 6
•
Alexis Barber
53
3
4
1:07:22
Trust Is The Only Currency Left
Cannes Lions was a movie. Here's what it signaled about substance, reach, and why we need more Smart people on the internet.
Jul 2
•
Alexis Barber
20
3
June 2026
Summer of Substance!
being smart is the bare minimum. a lot of you are boring.
Jun 21
•
Alexis Barber
36
5
5
maybe you're the only one who's not taking you seriously
i finally decided i wanted more. the (paid) opportunities followed.
Jun 12
•
Alexis Barber
35
4
2
51:24
Smart Girls Take Themselves (and their Fun) Seriously
4 assignments for the summer you stop settling for "good enough"
Jun 3
•
Alexis Barber
86
6
13
May 2026
We paid $250k to learn how to build an empire. Here's how it's going...
nobody's career looks how they thought it would, wharton MBAs included.
May 20
•
Alexis Barber
,
Hannah Zhang
, and
Simi Shah
62
1:05:14
Smart Girls Don't Just Go Viral, They Go the Distance
4AM Skin's Sabrina Sade and Jade Beguelin on Clean Sheets, a $4M raise, 1,800 Target doors, and the five-year build the internet is about to call an…
May 15
•
Alexis Barber
35
3
Welcome To The Credibility Economy
When the CEO of LinkedIn asked me what's next for women online, this is what I told him: welcome to the credibility economy.
May 7
•
Alexis Barber
59
2
4
April 2026
Smart Girls Build
A $43 billion wealth gap and why I'm done being passive about AI (even though I'm scared!!!)
Apr 13
•
Alexis Barber
45
10
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